For the last 8 years, I have gathered experience by dipping my toes in every vertical in the communications industry - experiential marketing, digital marketing, publication, public relations, marketing communications, account management, and - my absolute favorite - social media marketing!

I have worked across USA, Canada, India, and Japan while trying to find my ikigai (生き甲斐, lit. 'a reason for being'). I am not only obsessed with ramen but also with this Japanese concept referring to something that gives you a sense of purpose - this purpose is the secret to living a fulfilling life. You can find my work experience and qualifications on my LinkedIn, so I wanted to use this space to talk “about” my purpose.

The answer to “what is my purpose?” has evolved as I have grown but I think I have finally found the sweet spot because my answer now aligns with what I want to do personally and professionally - make an impact through meaningful storytelling!

Creating content, crafting strategies, and writing words that transcend cultural borders to find new communities gives me so much joy. I use my skillset of storytelling and my background in psychology to balance the two extremes - making memes and knowing a global audience inside out - which are equally challenging and rewarding.

I am currently leading social media at Hubspot while also taking on projects as a creative entrepreneur. Writing this from Toronto, where I have recently moved to without ever having visited before and I am so excited for the stories that are to come from this experience.

Want to get in touch? Say hello!